System1 names best ‘cut through’ ads of 2025
System! has named its top brands of 2025, tweaking what amounts to its algorithm to show how strongly each ad […]
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BBH crafts nursery rhymes for grown-ups and Experian
Every year BBH gets closer when we’re discussing Agency of the Year and it’s kicked off 2026 with another fiercely
WPP aims to “democratise” AI with new Agent Hub
WPP is unveiling its latest package of AI goodies at CES in Las Vegas, namely Agent Hub on WPP Open
Former MullenLowe strategy chief joins MSQ’s Smarts
Former Mullen Lowe CSO Ben Shaw has joined MSQ’s social-first agency Smarts as group head of strategy. MullenLowe is no
T&P offers certainty in new work for The Times
Serious times call for serious advertising. The Times is generally strong on lifestyle and sport, but this new campaign by
Tom Stone: what happens when Out of Home thinks like social?
There was something quietly revolutionary about the moment billboards stopped being billboards and started becoming content. Not just advertising you
Mother wins Weetabix from BBH
Weetabix (below) has moved from BBH to Mother after a 14-year stint, a fortunate client indeed to have the option
MAA ads of 2025: Nationwide from New Commercial Arts (and now Mother)
One of the year’s noteworthy campaign was Nationwide from New Commercial Arts, which also affords us a rare glimpse of
MAA Ads of 2025: Facebook from Droga5
Still time to choose the best of last year’s ads: you don’t expect that much from Facebook but this nicely-worked
MAA Ads of 2025: Waitrose from Wonderhood Studios
If it’s Christmas you may as well go big and Waitrose and Wonderhood Studios certainly threw the kitchen sink (and