Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed […]
News
MAA Ads of the Year: Bournville by VCCP
As MAA’s Agency of the Year, VCCP gets to pick its own best ad of 2025. CCOs Chris Birch and
MAA Ads of the Year: Sydney Sweeney for American Eagle
Today’s world is stuffed full of special interest groups, NGOs and others (plus their dubious legal advisers) who seem to
MAA Ads of the Year: Ikea from Mother
Mother’s 2025 work for Ikea has been lower key than some of its bigger TV and cinema campaigns of recent
MAA Agency of the Year 2025: VCCP
In a year of turmoil for the industry, VCCP has kept its head down and its spirits up, getting on
MAA Ads of the Year: John Lewis from Saatchi & Saatchi
Let’s round up a few of the year’s winners (actually there are more candidates than you’d expect.) John Lewis ads
2025’s bonfire of agency brands: now DDB and Lowe join exit
DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges
BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel
Staysure puts the over 50s clichés ‘where the sun don’t shine’
Over-50s insurer Staysure is going big on Boxing Day with a new campaign that ditches the retirement tropes and instead
Now WPP nabs some of Kenvue alongside Publicis
Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.