David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to […]
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Ocean Labs: The appliance of science – how brands can enter the metaverse mindset
Many brands are still developing their Web3 strategies but acknowledge that they need to be active in emerging digital worlds
Adam&eveDDB bounce-back from John Lewis to continue with BT Business
It’s all change at adam&eveDDB this week: John Lewis and Waitrose are on their way as the agency declined a
System1: here are the early Super Bowl ad winners
Let’s hope there are some surprises in the Super Bowl on Sunday (there’s always the game result, of course) as
Halifax returns to adam&eveDDB, New Commercial Arts in frame for Nationwide
The 2023 account merry-go-round has emerged with a vengeance (not before time some long-=suffering readers might think) and now Halifax
Sainsbury’s & John Lewis up for grabs: who’s in the running?
Sainsbury’s is the second of the UK’s big retail brands to split with their agency this week. Incumbent of 6+
The end of an era: adam&eveDDB walks away from iconic John Lewis
The UK’s most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled
Toxic masculinity fuels dangerous driving in French road safety campaign
Men account for eight out of ten road deaths in France, mainly thanks to toxic masculinity behind the wheel, according
Lidl and Tesco go head to head over blue and yellow
Lidl is accusing Tesco of pinching its identity in a high court case by using its yellow circle in a
Call yourself a rock star at work? Five real life rock stars think otherwise, in Workday’s Super Bowl ad
Ozzy Osbourne, Billy Idol, Joan Jett, Kiss’s Paul Stanley, and blues guitarist Gary Clark Jr all star in the first