Ocean Outdoor reunites with ITV for Rugby World Cup 2023 action
Ocean Outdoor draws its summer festival of sport to a close with a digital out of home (DOOH) Rugby World […]
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Domino’s: a footballer will do anything for a half-time pizza
VCCP’s latest instalment in the long-running “Domino-oh-hoo-hoo” campaign is a football-themed ad based on a media placement idea that came
McCann wins IKEA global brief
McCann has been appointed as IKEA’s first global ad agency although the company will continue to work with other agencies
Uncommon’s disastrous ads tell the brand story for Hiscox insurance
Uncommon and Total Media won insurance company Hiscox in July, and their first campaign is built around the kind of
Dentsu’s James Morris joins Publicis EMEA as CEO creative transformation
Publicis Groupe has created a new EMEA role – CEO of creative transformation – and appointed James Morris to take
OMG’s Hearts & Science wins Allwyn National Lottery media
Allwyn UK, the incoming operator of the UK’s National Lottery, has named Omnicom Media Group’s Hearts & Science as its
Unilever doubles down on sustainability with new social media Creator Council
Unilever’s somewhat holier-than-thou purpose-led image has taken something of a battering recently, first from sceptical shareholders and latterly because of
Heineken exposes sexist football fans in social media experiment
Sexism in football is not limited to the unwanted kisses of Spanish World Cup winning coach Luis Rubiales, as Heineken’s
MAA blast from the past: Madonna’s ‘Like a Prayer’ revived for Pepsi
Pepsi is winning itself some PR for reviving Madonna’s 1989 ‘Like aPayer’ ad – she was paid $6m as part
What drives trust in advertising? That depends on your world view says new AA study
The UK public’s trust in advertising is driven by engaging creativity, while ad bombardment sends trust plummeting. So far so