New-look Eurostar bounces back with adam&eveDDB – shame there’s yet another customer loyalty wheeze
It’s off to what used to be called ‘Gay Paree’ with a vengeance in adam&eveDDB’s first campaign for Eurostar, now […]
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TwentyFirstCenturyBrand: the importance of measuring the effectiveness of brand strategy
Anna Chapman, senior strategist at TwentyFirstCenturyBrand, lifts the lid on their recent IPA accreditation, discussing the approach to effectively evidence
Ever-busy Idris Elba becomes action man for Sky cinema deal
Actor Idris Elba was telling The Times recently that he was a workaholic and here he is again, working away
New MediaSense/WFA survey predicts even more agency consolidation
MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey
Inclusion day excludes at McCann
McCann creative Pierre Lipton has been re-assigned from co-CCO of McCann New York to global ECD of McCann Worldgroup (which
NCA rebrands Nationwide as the customer-friendly bank
It’s a while since we’ve seen an obnoxious yuppie in an ad (they usually play well – did a great
From adman to rocket man: Beattie blasts off
Trevor Beattie, best known to adland for his “Hello Boys” and “FCUK” campaigns of the 90s, has finally realised his
Sainsbury’s fights back at claims it’s more expensive than Waitrose
Waitrose has been putting a lot of effort into cutting prices lately, so you can imagine the whoops of victory
IPG’s Deutsch NY cuts back as agencies feel the heat
Interpublic’s Deutsch New York is laying off 41 people, about 20% if its staff in one of what’s likely to
MAA Ad of the Week: Barclays Women’s Super League from BBH
Barclays is moving out of its vast Canary Wharf HQ in London (another win for WFH) so what do you