Microsoft unveils its ‘AI for everyone’ Copilot at the Super Bowl
AI is all over the Super Bowl (Sunday) like a rash. Microsoft may not have been the first at the […]
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WPP backs new Mattes Schrader digital agency
WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and
We’re the (new) leader of the pack says Sadoun as Publicis confirms 2023 numbers
Publicis has confirmed its place as leader of the ad holding company pack (unless we get something wholly unexpected from
Sky TV homages Fallon’s Sony epic for Tennis channel launch
To launch its new Sky Tennis channel, the broadcaster has done its own take on Fallon’s legendary 2005 “Balls” ad
Droga5 gives a glimpse of Quiddiya’s future
Saudi Arabia is splashing the cash with a vengeance, seemingly trying to take over global sports and also, along with
Omnicom closes 2023 with decent growth of 4.4%
Omnicom has closed 2023 on a pretty respectable note with organic growth of 4.4% in Q4, 4.3% for the year,
Have British supermarkets forgotten what ads can do?
The British Co-op and agency Lucky Generals have parted company after 6 years, reportedly on good terms. The relationship never
Christopher Walken’s Super Bowl star turn needs more fuel
There’s a pattern of Super Bowl ads riffing on a celebrity’s celebrity, which is maybe OK if that’s all they
Now brings human touch to Petplan
Pet insurance is big business these days (an increasingly expensive one pet owners will tell you) and Petplan, owned by
McDonald’s misses Middle East sales targets after Muslim boycotts
Customers in many Muslim countries are boycotting US brands over its perceived support for Israel in the ongoing conflict with