MAA Ad of the Week: Alzheimer’s Society ‘The Long Goodbye’ from New Commercial Arts
What do you do when you’re advertising for the Alzheimer’s Society? Somehow sweeten the pill even though, unlike nearly every […]
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WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and
Brandtech’s Jellyfish lands Oatly
Challenger marcom groups have found it difficult to scale beyond a certain point because of media. Building a biggish media
Former Publicis boss Jorg Riommi forms new agency
Former Publicis East Europe CCO Jorg Riommi is launching a new agency, Ain’t. Riommi was part of the team that
Cannes Lions reports client-agency ‘communication breakdown’ in 2024
“Communication Breakdown” is the slightly alarming name given to Cannes Lions’ annual “State of Creativity” survey, which this year exposes
KFC is good, but not ‘finger lickin’ good’ in Mother’s new campaign
Workplace lunches are not best suited to buckets of greasy fried chicken, but KFC doesn’t want to miss out on
How to work a stopover: Icelandair mixes business and pleasure
Iceland has an established talent for promoting the country to tourists, and this new campaign from Icelandair continues the tradition
UK supermarkets big two in a mighty muddle
Tesco is having to change all its Clubcard branding after losing an appeal against a previous court ruling that it
What do we do with all those celebs? People’s Postcode Lottery, Nando’s and Miss Dior
Celebs are everywhere in adland these days – we blame the dear old internet and reality TV, which produces so-called
Is the search for ads-to-sales accurate measurement like the Holy Grail – always out of reach?
Is it ever possible to correlate brand advertising and sales data? Obviously sales sometimes go up when you advertise, at