Publicis moves deeper into data with $2.2bn LiveRamp
Publicis Group is buying LiveRamp, which it calls a global data collaboration platform, for $2.2 billion ($2.5bn including cash.) This […]
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George Parker: where’s the beef?
Joe Sedelmaier, died last week, and if you don’t know who that is then you deserve to spend the rest
Top tips for Cannes? Contagious lists its ‘Pioneer’ agencies
Contagious has unveiled its 2026 Pioneers list which shines a light on the agencies setting creative standards. As Contagious is
Overpriced World Cup tickets inspire Air Transat alternative
Why pay thousands to watch a country’s team play football when you can spend the money on a trip to
MAA Ad of the Week: Axe/Lynx from Lola
But we can’t make ads like we used to. Clients won’t buy them: too risky, the media agency doesn’t understand
(Not) Top Tips for Cannes: Fold 7’s Dave Billing
Medieval carnivals were essentially licensed periods of rule-breaking. The normal social order got turned upside down, hierarchies dissolved, and things
Omar Oakes: Why one in four WPP shareholders aren’t convinced
The case for giving Cindy Rose (below) a pay raise — rejected by a quarter of WPP shareholders — matters
MAA blast from the past: Harvey Nichols Cannes winner/adam&eve 2016
The ads we remember most fondly are perhaps the ones with no tech, just dialogue and humour. Many of us
Scary DIY ad makes awards running
We’re currently exploring likely winners at the various awards shows (and not just Cannes.) Here’s a promising (if left-field) entry,
(Not) Top Tips for Cannes: Asheen Naidu from Leo Singapore
I wouldn’t say it’s been a stellar year for Cannes-worthy work. Usually by this time of the year, there would