More people think ads drive positive change says new AA report
Who’d a thought it? New research by Credos for the UK Advertising Association shows the percentage of peopl;e thinking advertising […]
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Does people power still work? Greene King and Luton Airport Express
It’s quite hard to advertise a product most of your audience thinks is failing, for one reason or another. Take
US hot shop Mischief launches free streamer Tubi in UK
Streaming services tend to start with a bang in ad terms and then go strangely quiet as the business of
Samsung switches from tech to people with translation offer
Samsung, seemingly undeterred that its South Korea workers have called an indefinite strike, is still busily launching allegedly better phones
Uncommon brands Chelsea FC with fire for new kit launch
Are football clubs finally waking up to the power of branding? Tottenham Hotspur have teamed up with Mother’s Run Deep
MAA Ad of the Week: Channel 4 benches ‘Superhumans’ for gritty athletes
Channel 4’s ‘Superhumans’ campaign has been one of those rare things, an ad event – with a groaning cabinet of
Brands and agencies gear up – and shut down – for the Euros final
The nation is on a feel good binge ahead of England’s Euros final against Spain on Sunday, and brands
Publicis Media wins $600m Hersheys
Lots of big media accounts changing hands this week: Hershey has given all its $600m or so US media account
Starmer scuppers Budweiser’s plea for a bank holiday if England win
Budweiser has enlisted football legend Geoff Hurst, who scored a hat-trick in England’s 1966 World Cup victory, to set up
Zendaya vs Federer: icons clash over thin air for Swiss brand On
Is air tennis really a thing? Only Roger Federer and Zendaya could make a ball-less game of tennis worth watching.