IPA Bellwether shows further evidence of gradual recovery
New British PM Keir Starmer and his Labour government may have got lucky in more ways than expected with the […]
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Publicis edges ahead of Omnicom in ad holding company fast-track race
Publicis has narrowly edged ahead of Omnicom in Q2 2024 with organic growth of 5.6% (Omnicom registered 5.2%) and ahead
Bupa’s Blua promises to give you back time in return for your money
While the new Labour government does its best to fix the NHS, certain sections of society are getting more comfortable
VCCP goes light on the healthy eating guilt trips for Muller
Muller Light is 99% fat free and has no added sugar, but no one cares much about that message, so
Toyota GB’s Paris Paralympics gets off to an ‘impossible’ start
For marketing purposes, the Paralympians are no longer “superhuman”. The condescension of earlier brand campaigns has gone, replaced by a
WPP makes big leadership change at troubled media giant GroupM
It’s been obvious for a while now that WPP’s once-all conquering GroupM media empire has been struggling and now global
VCCP’s first work for Co-op goes back to basics
Co-op Group appointed VCCP in March to lead a new membership drive, and this first campaign does exactly that. It
Omnicom surges out of Q2 starting blocks with 5.2% growth
This time it’s Omnicom setting the pace among the ad holding companies, beating Publicis to the draw with its Q2
Heinz goes blatantly subliminal for Wolverine and Deadpool collab
In a world where brands, media, celebrities and intellectual property so frequently collide, Heinz has mastered the ultimate co-branding mash
Audible claims biggest AR campaign to date with Out of Home roll-out
Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital