Omnicom Media Group strikes deal with top marketing research body
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and […]
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Tesco steals a march in retail media with GroupM tie-up
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer.
London’s Playmaker rebrands in OBE international network
London-based Playmaker Experiential is rebranding as OBE. Playmaker was bought last year by experiential agency network OBE Worldwide following just
Lucky Generals gets National Express on the road
Short form ads with humour are what we are supposed to be looking for this year (they used to be
AA returns with more comic vignettes
The Gate’s debut for breakdown service the AA – helping a gang of bank robbers – was one of the
What does Labour have in store for UK advertising and marketing?
It needed a new culture secretary for a start, shadow culture secretary Thangam Debbonaire lost her seat in Bristol to
Coke gets up close and personal in ‘hugs’ Olympics number
Coca-Cola and agency WPP’s OpenX (which, increasingly, seems to mean Ogilvy) have moved on from ‘Spills’ to rather more familiar
MAA Ad of the Week: sewage (and Sunak) from Uncommon
New British PM Keir Starmer may have a 209 seat majority but, if her errs, he’d better watch it or
Sun sets on Sunak as Britain goes to the polls
“It’s The Sun Wot Won It” was the headline that appeared on the front page of Rupert Murdoch’s Sun on
Testing time for WPP as half-year results loom
WPP’s releases its interim, half-yearly numbers in the first week of August and, rather worryingly, one big bank UBS is