Tracey Shirtcliff: why AI should transform marketing agency pricing
Artificial intelligence (AI) has already been credited with facilitating far-reaching process change in many sectors. It’s already supporting a variety […]
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Joint MD Lou Fielding picks her Desert Island Ads
Ok, so I’m stuck on a deserted island. I’m really hoping I’m not in some sort of ‘Triangle of Sadness’
Mother takes M&S back to school with durability message
Outside of the flagship Christmas campaign, working for a retailer like M&S can be quite a grind for an agency.
Primark and VCCP launch first US brand campaign
With an ambition to open 60 stores in the US, Primark is asking American consumers to “fall in love” with
Paris 2024: has there ever been a better example of putting a $ value on a feeling?
So much of branding is tied up in the intangible, irrational emotions that drive preference and purchase. At Landor we
Ocean Outdoor: win outdoor advertising space on Britain’s most prestigious DOOH screens
With just two weeks left to submit entries, the countdown to Ocean’s annual Digital Creative Competition is on. Now in
Rightmove and Neverland launch sponsorship of ITV’s ‘The Voice’
As autumn approaches, TV reality shows will be back in force. Strictly is already announcing its line-up of contestants, and
Musk 1 Advertisers 0 – WFA winds up GARM in face of X court action
That didn’t take long did it? The World Federation of Advertisers is winding up its Global Alliance for Responsible Media
New world records we don’t want to break: WWF gets sporting
The climate crisis can just become a background noise if we’re not careful but this WWF spot, timed to coincide
MAA Ad of the Week: Teamwork.com on pesky clients
Clients are taking a battering this week with X’s Elon Musk on their tail over their choices of media. They