Go woke – don’t go broke. New UN report shows value in diversity
Despite the high profile missteps of brands including Pepsi Max and Bud Light, new research claims to find real evidence […]
News
Virgin Active says “leave the cult, join the club”
We’ve all heard about (or experienced) fake news, now gym chain Virgin Active is taking a pop at fake wellness
Josh Tilley of Initials CX: leveraging usability for brand differentiation
In today’s digital age, the importance of designing for usability can’t be overstated. It’s not just a matter of legal
B&Q drops Uncommon for Leo Burnett
Another big UK creative account switch this week following Direct Line’s abandoning of Saatchi & Saatchi and House 337. B&Q
Struggling Direct Line embarks on creative agency clean sweep
When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that
MAA Ad of the Week: BBH US for PayPal cashback debit card
PayPal taking on banks with the launch of a cashback debit card in the US is big in the consumer
New CEO and ECD take Iris London to ‘next chapter’
Iris London’s long-time CEO Claire Humphris and global CCO Grant Hunter have both stepped aside after 25 and 20 years
Can new Starbucks CEO turn around the brand – and the coffee?
New Starbucks CEO Brian Niccol – who has already kicked off the search for a new global agency – has
Greenpeace says Dove needs to clean up environmental act
Take that Unilever: Dove has profited mightily by appearing among the (relatively) few good guys in the consumer goods business
Brandtech Group tackles AI bias with new ethical tool
Generative AI clearly needs to have some boundaries set before it all gets out of hand. David Jones’ Brandtech Group