Lucky Generals wins Britvic’s Robinsons
Lucky Generals seems to specialise in winning medium-sized CPG accounts (theones that used to be known as fast moving consumer […]
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Dewar’s celebrates the social side of whisky tippling
Any booze advertising is tricky these days, unless it’s alcohol-free. Not much help to Dewar’s whisky which obviously isn’t. But
WPP adds to recent good run with Starbucks creative
Things seem to be looking up for WPP: a new bespoke ‘Team Starbucks’ has won out in a US pitch
Saatchi breaks the mould for EE
EE must be one of the UK’s very biggest advertisers and, thankfully, someone there has realised that, if you are,
Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking about
Great Pitch Company’s Marcus Brown: time to reinvent the repitch
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches
Diet Coke moves from Moss to Dornan – but it’s a touch half-hearted
Are big consumer brands too obsessed by celebs/actors? Diet Coke appears to have moved on from Kate Moss – somehow
MAA ad of the Week: ‘It’s always Burberry weather’
Actually it’s quite a big campaign, beautifully shot by Alasdair McLellan, but a stand-out is the film with actor Barry
People’s Postcode Lottery changes tack with Ellie Goulding
New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in
Currys and AMV BBDO go up a notch with new ‘IRL’ campaign
Here’s a good example of persevering with a campaign idea (or “brand platform” as it’s now known). AMV BBDO’s “Beyond