It’s payday for Musk as advertisers return to X
Advertisers are reportedly flooding back to Elon Musk’s X in the US following his unveiling as president-elect Trump’s BFF. IBM, […]
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The Entertainer and McDonald’s join Christmas ads battle
The Entertainer is a string of UK toyshops that seems to have established itself in the digital age (it doesn’t
Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which
‘Hot’ Santa drives the customers wild for Target
We’ve had the ‘hot priest’ in Fleabag and the ‘hot rabbi’ in Netflix’s Nobody Wants This. Now we’ve got a
Is this year’s Christmas ad top of the John Lewis pops?
Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score
MAA Ad of the Week: O2 scammer’s nightmare Daisy from VCCP
Scammers are a plague for everyone – Brits seem a worryingly juicy target – so credit Virgin Media O2 and
JD Sports and Uncommon redefine Christmas ads
While the John Lewis ad feels like it’s been made for middle class women and the ad industry, here’s a
Can AI deliver the Christmas magic for Coca-Cola?
A big red truck, polar bears, smiling faces, sleigh bells and Santa – it must be Coca-Cola’s Christmas ad. This
Now Beckham shoots for Nespresso
I guess you know you’ve made it when Nespresso comes calling and it’s that man again (David Beckham) this time
O2 recruits genius AI granny to see off the scammers
Just when AI is feeling like a dystopian nightmare, here comes O2’s hero of the hour to make sense of