Apple tops BrandZ rankings as strongest brands pull ahead
BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row: […]
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John Cherry of Atomic London: My Top Tips for Cannes
Heinz: ‘It has to be’ by Wieden + Kennedy This is basically Heinz going ‘You know who we are. We
Born Social’s Paddy Smith: My Top Tips for Cannes
Volvo – Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a
Now Lipton jolly rogers its way into the tea wars
Yet more from the tea wars, now it’s Pepsi Lipton launching a new global platform (Lipton is big in ice
Will brand Beckham get the boot after bust-up?
David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella Artois,
B2B ads from Spotify and JCDecaux dominate Clios
The Clios is New York has handed out its awards with Spotify and Out of Home company JCDecaux winning four
WPP merges Grey into Ogilvy – another one bites the dust
And then there were three (big) WPP ad brands: Ogilvy, VML and WPP Media. Not that long ago the line-up
Jury is still out on ambitious Stagwell after Q1 numbers
Is Stagwell a real challenger to the bigger ad holding companies? As usual CEO Mark Penn cast recent events in
WARC names 2025 Effectiveness Grand Prix winners
WARC (now part of Cannes Lions)| has chosen its five effectiveness Grand Prix winners for 2025: from India, Netherlands, Spain
Ovo enters ‘power struggle’ with gas rivals
Yesterday we had British Gas with its furry ‘things’ courtesy of T&Pm and today it’s challenger brand Ovo Energy’s turn