Not so long ago the world’s companies, including agencies and ad holding groups, were falling over themselves to boast of their DEI (diversity, equity and inclusion) credentials. Then a nasty orange ogre appeared in the White House and, all of a sudden, they weren’t. DEI champions at the ad holding companies discovered they were surplus to requirements and the likes of WPP removed DEI self-congratulation from their websites. Craven is a word that springs to mind.
The UK’s Channel 4 (aka the Jamie Oliver channel) has long prided itself on its alternative-ness and it’s taking a pop at the craven majority with a faux PSA from 4Creative.
A bit of a mess (but so is DEI) but a worthy enough target.
MAA creative scale: 6.5.
