Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees
Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the […]
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MAA Ad of the Week: Canal+AI from BETC Paris
Clients have always been able to make their own ads, they didn’t have to wait for AI. Placing them in
WPP Open X turns the heat up for Sprite
Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose
US store Bob’s Discount confronts the truth about DIY battles
Forget interior design as the route to dream homes and aspirational lifestyles. Doing up your house is all about compromise,
Cannes Lions puts the onus back on humans to stop cheating in awards
Cannes Lions is wasting no time in attempting to salvage its reputation after the scandal around AI fakery in awards
Unilever goes for AI over ‘Real Beauty’ in new Brandtech Group deal
Tech and advertiser partnerships are everywhere, but a new tie-up between Unilever and marketing agency Brandtech Group is notable for
What’s on Cindy Rose’s plate as she takes over at WPP?
Don’t think Cindy Rose featured on Paddy Power’s list of runner and riders for the WPP CEO job (but the
VCCP retains embattled Transport for London
Transport for London has reappointed VCCP to its creative account, initially in a pitch against Accenture Song but then all
Cindy Rose from Microsoft takes over as new WPP CEO
It’s all happening at WPP this week: yesterday an unexpected profit warning, today a new CEO – Cindy Rose from
Media is still a people business – as WPP is finding out to its cost
When did the rot set in at WPP’s giant GroupM media operation? Some may date it back to 2016 when