Heineken to focus on five brands in key markets as sales fall in UK and US
Multinational brewing company Heineken is focusing its efforts on five key brands in 17 key markets after announcing third quarter […]
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Beckham polishes his silverware for Pepsi x EA Sports
David Beckham (do we have to call him Sir?) has teamed up with England and Chelsea footballer Lauren James for
How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches,
Watch out there’s a Cranpus about: Breaking Bad star gets badder
Ocean Spray’s “Cranpus” is a devilish incarnation of Breaking Bad actor Bryan Cranston, a mythical beast who wants to deny
Manchester City’s James Wilkins picks his Desert Island Ads
If I’m stranded on a desert island sipping on thrice-boiled, desalinated sea water I don’t want to be reminded of
Can AI really do your creative and strategic thinking for you?
Claims about possible new applications of AI are foisted on us regularly, and now a group of respected industry brains
Ella’s Kitchen, Maserati and Ann Summers: how did their agencies fare?
When you don’t have the world’s bigger budgets is it worth venturing into film (more likely VOD, AKA YouTube)? Here’s
McDonald’s goes big with its first heist movie
McDonald’s has been broadening its creative repertoire recently and now agency Leo UK (as we’re supposed to call it) is
The value of clarity: why transparency wins in complex markets
In an age of privacy updates, consent boxes, and endless choice, consumers are finding their own ways to simplify the
British Airways and Uncommon go on another flight of fancy
It’s been three years since BA and Uncommon Creative Studios launched the A British original campaign, and in that time