Skittles goes solo for Super Bowl
Not long to the Super Bowl and the ads have started to appear, not least this extended teaser for Skittles […]
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George Parker: why agencies of the future don’t last
Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000
Love it or hate it: the good and bad of Out of Home creativity
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate
St Luke’s sells majority stake to BBD Perfect Storm
BBD Perfect Storm has taken a majority stake in St Luke’s, bringing together two independent agencies. Both agency brands will
MAA Ad of the Week: British Heart Foundation from Saatchi & Saatchi
We’re used to seeing memorials to dead people, Saatchi & Saatchi is marking the 65th anniversary of the British Heart
Now Cadbury goes thoughtful
A half-eaten bar of chocolate isn’t, on paper, a gift that dreams are made of. But VCCP and Cadbury turn
Alex Hesz joins WPP to lead new Strategy Architects Group
The Omnicom-IPG fallout was bound to offer up some premium talent for hire. Alex Hesz, who was IPG’s global strategy
Lobster provides ‘pinch me’ moment for Secret Escapes
Holidaymakers love a premium experience for a non-premium price, which is exactly what Secret Escapes promises by filling empty rooms
WPP follows Dentsu down
WPP has joined Dentsu in the charity shop bargain bin, its shares tumbling 6.6% today following Dentsu’s 11% fall –
As you were: UK economic malaise blights IPA Bellwether survey
The latest IPA quarterly Bellwether survey found 57.4% of respondents with their marketing budgets unchanged in Q4, with the remainder