New Commercial Arts wins broadband challenger CityFibre
New Commercial Arts has won CityFibre, a new kind of broadband wholesale supplier backed by some big players including Goldman […]
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Can M&C Saatchi make bowel cancer screening fun?
A third of people don’t use the bowel cancer screening tests the NHS sends out – for predictable if potentially
Scott Ewings: how AI will revolutionise customer experience
2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough
Mother’s ‘Friendly Faces’ welcome Ukrainians to the UK
A year on from the start of Russia’s war against Ukraine, 150,000 Ukrainians have moved to the UK in search
Old ads don’t die, they get recycled as TikTok memes: ‘Dumb Ways to Die’ goes viral
In 2013, “Dumb ways to die” was the most awarded campaign in Cannes history, with five Grand Prix. In 2023,
WPP boosts ecommerce creds with Stripe deal
WPP CEO Mark Read says he wants to be the world’s most creative “transformation” company. It’s certainly becoming an energetic
MAA Ad of the Week: Stephen Graham in Adidas Spezial
There should have been a Super Bowl Ad of the Week this week but, unless we’ve missed it, there isn’t.
Jen Kattar of Realtime: why deinfluencers don’t mean the end of influencing
At this point in the social game, everyone knows what an influencer is and does – they influence. But what
Three line up for Sainsbury’s creative
Sainsbury’s seems to have covered most of its options as it looks for a new creative agency with New Commercial
OMG wins £140m global Philips household account
Omnicom’s OMG has won Philips Domestic Appliance’s global media planning and buying. PDA is now private equity owned and the