MAA Ad of the Week: Ouigo by Rosa Paris
This is an interesting one, one we’re seeing more often: episodic ads. There are three bits to Rosa Paris’ new […]
News
Uncommon’s Yellow Sticker Cookbook helps the nation to ‘find a meal in every deal’
In supermarkets, yellow stickers are used to mark down foods that are close to their sell by date. A whole
Agencies mark Ukraine anniversary in very different ways
On the first anniversary of Russia’s invasion of Ukraine, agencies are stepping up to spread the word about the realities
Unilever comms chief owns up to “purpose” blunder
Unilever’s head of comms and corporate affairs Paul Matthews (below) has admitted the company rather overdid it in its emphasis
WPP delivers solid full year performance as agencies close gap on headline tech side
WPP has produced a solid set of full year 2022 figures, with Q4 performing in line with its earlier performance.
Rosa Paris shows how to “Go green without even trying” for Ouigo trains
Purpose is finally getting a makeover, with earnest do-gooding replaced by a more light-hearted take on saving the planet. Let’s
Wavemaker wins $50M global Back Market brief ahead of US expansion
Back Market, the French tech reseller that makes some memorable ads with Paris agency Buzzman, has appointed Wavemaker to its
UK adland packs its bags for SXSW in Austin
The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas,
Would I lie to you? Andys test seven creative directors
The Advertising Club of New York believes in getting in early in the awards season, offering Andy entrants a free
Anomaly drives data growth with new hire from Droga5 NY
Anomaly London has hired Droga5 New York’s group data strategy Director, Anthony Khaykin, as its first head of data. Khaykin