Adspend bounces back with 7.9% growth but 2023 forecast to slow – PQ Media
Global advertising & marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow […]
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WARC names 2023’s biggest creative awards winners
If anyone doubted that purpose has taken over adland – or at least the portion of itself that awards prizes
Kellogg’s hymns 25 years of breakfast clubs
Kellogg’s has been supporting breakfast clubs for kids in the UK for 25 years and Leo Burnett, which has a
Jonathan Fraser: why advertisers need local power on a global scale
The world has seven continents, 197 countries and countless cultures, subcultures and tribes. It would appear to be an impossible
Lloyds saddles up for small business mental health campaign
Lloyds Bank has been telling us it’s “by your (our) side” to years now, with its herd of black horses.
Teva puts carers in the spotlights for ‘Love doesn’t take a break’ by VCCP Health
VCCP Health is doing its best to create a “brand purpose” for Israeli firm Teva Pharmaceuticals with a new campaign
Grey Group moves swiftly with Schmitt as new CCO
WPP’s Grey Group hasn’t waited long to announce a new global CCO following Javier Campopiano’s defection to McCann earlier this
Andrew Tate stars as unlikely advocate for equality on International Women’s Day
Misogynist influencer Andrew Tate is championing International Women’s Day in a campaign by Korean-owned Innocean Australia. The agency has twisted
MAA Ad of the Week: Liquid Gold’s ‘Your Grandma’s Energy’
Why is agency creativity so moribund? There are exceptions of course, in the UK Uncommon has made major waves on
Indie agency Dude wins Affinity Petcare in three-way pitch
Affinity Petcare has appointed independent agency Dude:London as its pan-European creative agency. Dude has won a three-year contract in a