Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered […]
News
Walkers Crisps wants to spark a national ‘in or out’ debate
VCCP’s campaign for Walkers is going for the Marmite strategy, but instead of “Love it or hate it” we get
Dentsu Creative goes all out for American Express Platinum
A new campaign for American Express Platinum gives us a full-on, hedonistic, live-life-to-the-full narrative inspired by member perks like late
Neverland wins Innocent Drinks
Independent London agency Neverland has won Innocent drinks in a three-way pitch against Atomic London and Special Group. Innocent has
Wasserman’s Jackson joins Trouble Maker as planning head
Independent London agency Trouble Maker has hired Pete Jackson, formerly Wasserman’s EMEA head of strategy and insights, as head of
Argos goes for more premium look in new campaign by T&P
Argos wants to change its image as a bargain basement retailer, and has briefed The&Partnership to get a new message
Hershey and Mother shamelessly jump on royal bandwagon
The palace has relaxed rules around coronation merchandise, allowing anyone to borrow royal motifs for the occasion, as long products
Publicis Media wins trophy LVMH US media account
Luxury goods sales have defied gravity through the various economic upheavals that have afflicted the world over the past two
MAA Ad of the Week: Tesco’s Coronation pub
The weather’s going to be terrible (70% rain), the nation seems bizarrely unconvinced that we should all swear “homage” to
ASICS tries beauty spin for exercise
Sports brand ASICS reckons exercise makes you feel mentally better too and, as such, it’s way better for beauty than