British Red Cross by VCCP: ‘Here for Humanity’
VCCP’s campaign for The British Red Cross does a simple but effective job of showing that the charity’s workers are […]
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Guinness plays down Irish Rugby World Cup hopes – but do they mean it?
The Rugby World Cup is almost upon us and we usually see some decent ads. Guinness is one of the
MAA Ad of the Week: TK Maxx from W+K London
Wieden + Kennedy’s work for TK Maxx has been consistently strong, bringing a vibrancy to the brand by reflecting the
Science and emotion combine in Anomaly’s campaign for Cancer Research UK
Cancer Research UK wants us to hear some good news about its work, so Anomaly’s new campaign focuses on the
SailGP splashes down in London’s West End with new global brand campaign
‘We Are Racing’ brings SailGP’s action-packed battles to world famous Piccadilly Lights SailGP, the world’s most exciting racing on water,
Printers are now ‘The Stuff of Life’ in new Canon campaign
It tells us something when Canon is advertising not cameras but printers. What used to be an office product is
Ete Davis steps up at Dentsu Creative as CEO Morris departs
Dentsu Creative’s EMEA CEO James Morris has quit the business and will take up a new role in early 2024.
4creative sends cake components to a sticky destiny in ‘Bake Off’ trailer
A new season of enduringly popular show The Great British Bake Off hardly needs a promo, but Channel 4 wanted
Bud Light musters an army of clichés in hope for NFL-led recovery
Bud Light’s US sales disaster shows little sign of abating after its disastrous flirtation with trans influencer Dylan Mulvaney, sales
Three amigos back M&C Saatchi with £1m investment
M&C Saatchi’s former bosses, founding partners David Kershaw, Bill Muirhead and Jeremy Sinclair (below), are backing the agency’s new management