Can Gervaise work his psycho-magic at WPP?
When you’ve tried most things, why not a psychologist? WPP CEO Cindy Rose has enlisted the help of “high performance” […]
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MAA Ad of the Week: is it Beckham or Tennant?
There’s a certain skill in handling celebs, especially when, like David Beckham, they have no discernible acting ability. Or even
Uncommon finds the creative spark where you’d least expect it
Design and advertising are currently forging a newly symbiotic relationship, with agencies talking about combining disciplines to solve business problems,
Sydney Sweeney is back, this time in shorts, for American Eagle
When a backlash against your advertising campaign causes a mega sales surge, there’s no incentive to apologise or change tack.
Omar Oakes: What is your content actually worth when the AI crawlers come for it?
There is one question every media executive is avoiding right now. Even if the AI companies are already answering it
FTC ruling leaves advertisers in the dark over brand safety
Publicis, WPP and Dentsu among other agencies have had to backtrack on brand safety practices following a decision by the
New IPA Bellwether defies gloomsters with budgets up
The world may be going to hell in a handcart – steered with his customary dexterity by one D. Trump
Can Kotex replace ‘art’s missing period?’ WPP agencies do their best
It’s a good question: “Why is it that the blood of violence and death is acceptable for us to witness,
Sadoun’s Publicis seems to be defying gravity – that’s the problem
Sooner or later most CEOs find themselves railing against the market/investors, usually saying their share price is too low and
HFSS ban fuels the culture wars via new ASA rulings
Somebody (or some bot) is policing the ban on less healthy food with an astounding diligence. There was a single