The record-breaking Adios Pro Evo 3 shoe says it all for Adidas
Adidas always said that “impossible is nothing”. They may have ditched the slogan but at the 2026 London Marathon, the […]
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Henkel creative moves to WPP
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of
Tesco’s free fruit friendly giant hits the spot
Much chatter among those largely opposed to the dominance of the tech giants that such companies are now bigger, richer
WPP falls back in Q1 2026 – but says it’s all in the plan
It’s not very often that a company sees its Q1 revenue take a powder and announce it as some kind
Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the
MAA Ad of the Week: David Beckham’s ‘Football Nation’ for Pepsi
Even our distinguished judging panel (one in this instance) is surprised by this choice. But when so many ads are
George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as
Is Diet Coke a win or a defend for Ogilvy?
Is Diet Coke giving its UK and EMEA business to Ogilvy a win or a defend? After all Ogilvy owner
Mother’s Day for the boy from Brazil
AlmapBBDO in Brazil has gone overboard for its version of Mother’s Day with this epic, showing a (you’ve guessed it)
Advertising as torture? Marketing hits a new low
For anyone who takes the free, ad-funded option on streaming services, the constant, unskippable, highly interruptive brand messages can seem