MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X
‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get […]
News
AMV BBDO hires Havas’ Xavier Rees as latest leader
AMV BBDO has lured Xavier Rees, CEO of Havas UK, to be its new group CEO overseeing the main agency
Amazon fails to lift the gloom in new “concrete jungle” ad
Amazon is getting more Apple-ish by the week as its ads take over the world (or the bit that’s still
IPG sells Hill Holliday and Deutsch New York to NZ challenger Attivo
Interpublic (IPG) has sold two of its creative agencies, Hill Holliday and Deutsch New York to New Zealand-based challenger marcoms
Coca-Cola says ‘Yes chef’ to ‘The Bear’ in new multi-brand ad
A particularly edgy and difficult episode of The Bear – one of the big TV hits of 2023 – is
Building your own influencer is the new business opportunity – Aitana shows the way
While we’re waiting for AI to destroy the world (well some people think it might) it’s oddly reassuring to see
Gymbox pairs downward dog with commuter slog in new BMB campaign
It’s January, when people’s minds (and sometimes even their bodies) turn to exercise, so Gymbox has created a high-octane OOH
Premium own-label drives record Christmas sales for Aldi and Lidl
Lidl’s sales were up 12% and Aldi’s up 8% in the four weeks to Christmas, with premium own-brand products credited
Mother, Wieden+Kennedy and VCCP among agency top payers according to new research
Accountants Moore Kingston Smith have been looking into which UK agencies and agency execs earn the most and top agency
AGIT8 crafts Asics inkblot call to arms for gloomy January
Nobody in the northern hemisphere seems to like January very much (apart from those with ski chalets and the UK’s