Oldies still goodies this Christmas according to System1 ad scores
Reused ads or those using recurring elements at Christmas score strongly according to new data from measurement firm System1. System1 […]
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Sixième Son puts sonic purpose into Unilever’s Lux
Unilever seemed to be rowing back from its “purpose with everything policy” following a storm of ridicule when investor Terry
Mother continues US hot streak with Sonic Drive-In
Mother LA has scored another medium-sized win in the always tricky US market (for UK agencies), retaining Sonic-Drive-In in a
Seasonal oddments: Hilton, Rockshore and Greater Anglia
Christmas for clients is like walking through duty free at an airport, a seasoned observer of such things told me,
Creative Alliance calls for more arts education funding to boost UK creative industries
A UK body called the Creative Industry Alliance is pressing the Government to do more for arts education, in part
Now media giant GroupM finds itself focus of WPP restructuring drive
Looks like WPP’s once-mighty GroupM media operation is going the same way as the ad holding company’s creative agencies with
Bonkers Tesco ad helps us all ‘become more Christmas’
Tesco waited to launch its new ad until the Christmas rush was over, but this one would stand out at
Cadbury chocolate coins spill out all over Christmas
It’s been ten years since Cadbury’s chocolate coins were on the shop shelves, but any brand of the gold discs
‘Tis the season to be controversial: Christmas ads wind up social media
Aldi’s Kevin the Carrot is consistently voted the UK’s favourite Christmas ad, but the cosy consensus means that he doesn’t
Mother wins trophy US Wall Street Journal creative
Mother has won a trophy US account, News Corp’s Dow Jones which publishes The Wall Street Journal, Barron’s, Marketwatch and