While we’re waiting for AI to destroy the world (well some people think it might) it’s oddly reassuring to see an enterprising agency making some money from it (probably quite a lot) in the meantime.
Spanish agency Clueless has shown itself anything but by inventing model/influencer Aitana Lopez who’s already followed by 200,000 on Instagram. Among the brands she’s plugged is Victoria’s Secret (a clue about Aitana’s appearance.)
Brands are paying about $1000 a post, so far a drop in the ocean in what’s what’s called the “content creator economy,” worth a dizzying $21bn. Aitana certainly looks the part and, what’s more, says the agency, she does what she’s told.
Clueless co-founder Diana Núñez says: “We were taken aback by the skyrocketing rates influencers charge nowadays. That got us thinking, ‘What if we just create our own influencer? The rest is history. We unintentionally created a monster. A beautiful one, though.”
Could be the start of a whole new industry.
