Getty’s Rebecca Swift: generative AI in image making – a guide for advertising
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards […]
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Lavazza goes for global feelgood message
Feelgood commercials are a tricky thing to pull off, many viewers (cynical souls that they are) won’t share wholly in
BETC Paris opens the door to Saudi Tourism
Should agencies advertise the joys of Saudi Arabia, ruled by contentious Mohammed bin Salman (MBS), home to public executions, responsible
Ocado puts creative business up for pitch
Ocado cut its marketing budget by 25% last year and now the retailer – which still has around £50m to
Neverland turns to fiction for new Rightmove OOH campaign
When everyone’s dream home is so different, conjuring up a collective dream looks like a logical strategy for Righmove. A
Yes chef. Jeremy Allen White strips off again for Calvin Klein
Calvin Klein is making like it’s still the 90s, putting out provocative underwear ads featuring the hot names of the
TBWA on top as Omnicom forms new Omnicom Advertising Group
Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This mirrors its
Mother’s Run Deep nurtures the ‘Seven Sisters’ for Spurs FC
Tottenham Hotspurs, like many clubs, has an overwhelming choice of merchandise on sale. The club made £63m from this stuff
Nike sticks to winning mantra for Paralympics
Nike’s ‘winning isn’t for everyone’ for the Olympics didn’t please everyone but it’s back on the same theme for the
Women’s Rugby and Guinness 0.0 cut the hype for new competitions
Sport, even in some unlikely guises, seems to be taking over the broadcast world and ever-increasing chunks of adland with