WPP names new chairman ex-BT CEO Philip Jansen
WPP is to have a new chairman, former BT and Worldpay CEO Philip Jansen (below) who takes over from long-serving […]
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Dua Lipa fronts and directs new Porsche Macon campaign
Influencers of one sort or another are seemingly taking over the world (valuable info here) and celebs are the biggest.
Why an independent Havas would make a tempting target for acquisitive agency buyers
How long can an independent Havas stay – independent? Owner Vivendi is planning to list the agency group on Euronext
Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds
MAA Ad of the Week: Barclays from BBH
It had better be, as we gave it 9.25. Why so? Banks are high up a pretty long list of
Publicis bets on ‘world’s biggest’ influencer marketing company
Influential, which claims to be the biggest influencer marketing company by revenue, has sold to Publicis Groupe. With a network
Adidas apologises for ‘upset and distress’ caused by Bella Hadid ad
German sports giant Adidas has been forced to apologise for featuring model Bella Hadid in a campaign for the brand’s
Are Coke and Oreo eyeing flavour tie-up?
The world could do with some good news and help is at hand (maybe) as various social media mavens reckon
IPG’s McCann wins Ferrero as parent grapples with low growth
Interpublic’s McCann Worldgroup has won Ferrero’s Kinder and Tic Tac creative accounts in Europe, Asia-Pacific, the Middle East and Africa
Ocean gets into the Olympics spirit with fan zones and nationwide coverage
Ocean Outdoor is supporting Team GB at the Paris Olympics with nine “fan experiences” in major locations throughout the UK.