Greenpeace says Dove needs to clean up environmental act
Take that Unilever: Dove has profited mightily by appearing among the (relatively) few good guys in the consumer goods business […]
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Brandtech Group tackles AI bias with new ethical tool
Generative AI clearly needs to have some boundaries set before it all gets out of hand. David Jones’ Brandtech Group
Ladbrokes goes in-house for new season campaign
After more than three years working with Neverland, Ladbrokes – though still very much working with the agency – has
Mother brings agency perks to life in four funny new films
A place on the Sunday Times Best Places to work is something to celebrate (and publicise). Mother has had some
Apple scoops commercial Emmy – two out of two
Apple has won this year’s Emmy Award for outstanding commercial for ‘Fuzzy Feelings’ from TBWAMedia Arts Lab, director Lucia Aniello
EE shows joined-up creative and media in Saatchi ‘Curfew’ campaign
Saatchi & Saatchi’s ‘Curfew’ campaign showing how young people can stay in touch with their angsty parents somehow slipped our
What can New Commercial Arts bring to Ogilvy and WPP?
Buying New Commercial Arts brings obvious benefits: some big accounts, a profitable set-up and experienced management that’s been through all
BBH US goes big with Will Ferrell for PayPal shopping drive
PayPal was the source of much of Elon Musk’s original fortune and the digital payment giant is going after in-store
WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run
Amazon business tries its own da Vinci code
Amazon Business describes itself as a “professional procurement solution.” That is, yet another marketplace but this time for businesses, offering