Publicis Conseil brings refreshing dash of jeopardy to child-focussed AXA campaign
Data-driven Publicis may be advancing on all fronts – although it had better watch its step sometimes as this examination […]
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CALM and adam&eveDDB “celebrate” missed birthdays
ITV and agency adam&eveDDB are collaborating for charity Campaign Against Living Miserably (CALM) again, focusing on youth suicide. ‘Missed birthdays’
UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,
McCann wins global Peroni
Asahi’s Peroni has appointed McCann Worldgroup led by McCann London as its gl;obal agency of record (AOR.) McCann beat Accenture
Mother and the FT take climate action into the boardroom
The Financial Times has partnered with global directors’ forum Chapter Zero to move climate-related issues up the business agenda. A
Pepsi goes epic for NFL/Paramount tie-up
The NFL kicks off tonight and so it’s back to that fun-packed arena the Colosseum in Rome for Pepsi with
Ambitious creative agency GUT sets out to crack New York
GUT is launching its ninth global office, in the hearland of advertising New York. The new office will be led
MAA Ad of the Week: Kit Kat from VML
Nestle is a pretty important account for WPP’s VML as it tries to earn its spurs and this new global
Oasis: transparency, consumer trust and dynamic pricing
The highly-anticipated Oasis reunion tour was set to be a cultural milestone. For fans, it was the end of a
AI makes customers the stars of McCann UK’s new Qatar Airways campaign
Qatar Airways is so devoted to its customers (and potential customers) that it’s allowing each and every one of them