IPG sells Huge and buys tech: has ‘digital’ been trumped by data?
Interpublic Group has sold off its experience design business, Huge, and acquired e-commerce data platform, Intelligence Node. Huge’s new owner […]
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Burger King joins the ‘unwrapped’ brands with 2024 ordering trends
Yesterday was the annual “Spotify unwrapped” day, when the music streamers’ subscribers receive a run-down of their most-listened to tracks
Adam&eveDDB wins global Puma
Adam&eveDDB has had a somewhat up and down year – global CCO Richard Brim has announced he’s to go his
Are the Monks driving Mini in the right direction?
Sir Martin Sorrell’s S4 Capital and its lead agency MediaMonks (now just Monks it seems) are never far from adland
Le Snoop joins Publicis duo to celebrate ad holding Olympics
Publicis reckons it will be the biggest ad holding company by the end of 2024 (by revenue presumably, it’s already
Zevia parodies Coca-Cola’s AI misfire with ‘Get the fake outta here’ ad
Los Angeles-based Zevia soft drinks has gone all-out to ridicule Coca-Cola’s AI-powered Christmas ad with a spoof that takes fake
Accenture Song hires new marketing practice lead for UK
R/GA’s Rebecca Bezzina is moving to Accenture Song as marketing practice lead for the UK, Ireland and Africa. The move
New Commercial Arts enlists AI for Vodafone
Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some
Indie creative group by The Network adds four new agencies
Independent creative network, by The Network has expanded its international footprint with the signing of four new agencies across Europe.
Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,