Landor: brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer […]
News
WPP ties up with Universal Music, home of Taylor Swift and Elton John
WPP and Universal Music Group have announced a partnership that will give its clients access to data on fans of
Sadoun has a pop at Omnicom and IPG in “merry merger” video
A typically ebullient Arthur Sadoun does his best to turn the proposed Omnicom-IPG merger to his advantage in this video
The MAA Agency of the Year 2024: Mother/The Or
Mother London’s consistent excellence always keeps the bar high for British advertising and in 2024 it has truly been an
Aint’s Jorg Riommi: who really benefits from mega-mergers?
Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of
BMW motors back for the present in Christmas ad
Christmas ads seem pretty well over and done with in the UK by now (who’ll be first to launch one
Johnson & Johnson is another big media win for WPP
WPP’s GroupM is ending 2024 on a high note, winning Johnson and Johnson’s US and Canada media accounts, worth around
Facebook races ahead in ad revenue even though share is falling
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare
Long-serving BETC prepares Canal+ for a new era
Canal+ is heading for a separate listing in London as part of the break-up of the Bolloré media empire (including
Paddy Power’s love letter to football – caveat emptor
Britain’s new Labour government seems to like banning things but, so far, it’s kept its mitts off gambling ads on