Park & Battery’s Michael Ruby: my Top Tips for Cannes
Top Tips for Cannes AT&T – “Sleep With Rain” “Sleep With Rain” is a brilliant fever dream of a campaign, […]
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Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis
Musk’s Tesla needs some urgent brand repairs
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth.
Rob Griffiths of Fold7: my Top Tips for Cannes
It’s approaching that time of year when the ad world (or some of it anyway) heads to the Cannes Lions
José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a
McCann ventures ‘down there’ for Saforelle
Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier – “down
We Are Social Amsterdam wins McVitie’s international brief
McVitie’s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed
IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever
MAA Ad of the Week: Xbox from Droga5
Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture
All killer, no filler. HBO Max gets the Special treatment for ANZ launch
Max is launching in Australia, bringing with it some of the best TV and films from HBO and Warner Brothers