VCCP turns National Lottery scratch cards into a real life game
Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers […]
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WPP starts GroupM lay-offs as HR hit teams move in
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports
Sorrell blames AI for S4 Capital ‘s continued revenue fall
Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising
Sweet dreams for Simba mattresses and Channel 5
Simba, which calls itself a "Sleep technology company," recently renewed its sponsorship with Channel 5, and a new set of
Neverland wins Center Parcs
Neverland has won Center Parcs’ brand and strategy business in a pitch handled by Ingenuity+. Center Parcs has six villages
C4’s Lynsey Atkin launches new start-up, Baby Teeth
Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production
WPP’s David wins IKEA US
IKEA has given its UK creative business to Ogilvy offshoot David with DDB’s Alma winning multicultural, a big sector for
Lacoste swims against Nike tide in new global campaign
The tennis season is getting into gear – Britain, or at least its media goes mad for two weeks at
PG Tips enters the tea culture wars with NCA
“Live Life one tea at a time” is New Commercial Arts’ debut line for PG Tips, the famed UK brand
WPP Media ‘sunsets’ its big agencies
Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s