Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose from Microsoft as its new CEO.
This is for Coca-Cola’s Sprite from bespoke agency Open X (not so clever to give this a name so similar to WPP Open, its AI offering.) The pitch is that Sprite is just the drink for spicy food, even McDonald’s has a McSpicy sandwich it seems. VML is the lead agency. Directed by Julien et Quentin for Hamlet.
‘Hurts Real Good’ isn’t bad. Bit resistant to mad scientists in ads, they can be a lazy option for anything futuristic.
VML is rather fundamental to WPP’s future fortunes. A combo of VML, JWT, Y&R and Wunderman with a reported 30,000 people it is (or was at the time of the internal mergers) the biggest creative agency in the world. So far CEO Jon Cook seems to be doing a good job from his Kansas City fastness.
Very dependent on Coke though. This should keep the wolf from the door for a while.
MAA creative scale: 7.
1 thought on “WPP Open X turns the heat up for Sprite”
Yes, let’s abandon the key AA demographic for a niche ad. Yo! Yippee Kai AI