WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s what we think it is. One thing we’re learning about techies is that they protect their cult with a private language which only they understand and which excludes most of us.
This is what Enterprise Solutions does (is the nomenclature like water solutions for plumbers?)
AI Transformation Consulting – Helping organisations realise AI value through strategic advisory, architecture and agentic systems.
Agentic Commerce – Converting brand equity and product truth into machine-readable signals that shape how AI agents discover, evaluate and recommend brands.
Owned Intelligence – Converting client-owned data into strategic, AI-ready competitive assets that fuel brand-specific and commercially-attributable results.
Adaptive, Real-time Relationships – Pairing first-party data with AI to anticipate and personalise every interaction, deepening loyalty and growing lifetime value.
Intelligent Content – A closed-loop operating system that plans, produces and activates content using intelligent automation.
Does anyone know what, if anything this means? Translator please.
