YouTube fights back against TV measurement
The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are […]
News
Coinbase musical ad by Mother gets ASA ban
Mother’s ad for crypto currency brand Coinbase was a send-up of the British stiff upper lip, a musical representation of
Sky Business and House 337 invite us to ‘Keep Rollin’
House 337 has been tasked with launching Sky Business into the mobile market, and the result is an upbeat ad
Hellmann’s drowns out ‘feelgood factor’ with Meal Diamond
Hellmann’s and agency VML scored in last year’s Super bowl with a ‘When Harry met Sally’ spoof. This year thje’re
The7stars wins Greene King media
The 7Stars media agency is 21 now but still confounding the big holding company media agencies from time to time
Round one to adam&eve over AMV as Omnicom agencies rekindle rivalry
Omnicom is probably quite pleased at its decision to back adam&eve, formerly part of the now deceased DDB network, in
Budweiser: bald eagle meets Clydesdale in the Super Bowl
Something’s afoot in America that’s giving out a rather nasty smell so lurching into Americana has its dangers for some
If you want to build business, build trust says new IPA research
The IPA has looked deep into its databank of effectiveness case studies and come up with some statistics to prove
EACA report: do clients actually want real agency partners?
A new report from the European Association of Communications Agencies (EACA) with Kantar, reveals the contradiction at the heart of
Ocean Outdoor’s Nick Shaw: the year ahead for agencies, advertisers and audiences
1/ British companies are sometimes criticised for not investing enough, admittedly in a difficult macro-economic environment. What are Ocean’s investment