Orchard enlists manic Gen X for Arena Club

In this increasingly funny old (new) world everybody seems to want a slice of someone else so the TikTok generation has seemingly gone ape for collectibles, they’ll be poring over dusty relics in high street shops soon. Possibly looking for Pokemon cards.

This might be regarded as a creepy anti-social behaviour in some of its manifestations but Arena Club has clearly spotted a market and US agency Orchard has tackled the theme of a clearly demented collector with its usual vigour.

You do sometimes feel like a visitor to planet earth.

MAA creative scale: 5 (someone’s got to do it.)