Can agency Mother work its magic in Berlin? The quintessentially quirky UK agency has painstakingly built an international network over the years (although it’s recently suffered a couple of big reverses in the US with Target and AB InBev’s Stella.)
Online tradeswomen booking platform TaskHer is hardly on the same scale but it’s an opportunity to make a creative impact, which Mother Berlin does here with a campaign highlighting that a lot of consumers don’t take tradeswomen as seriously as men.
Featuring LGBTQIA+ decorating collective Corky’s Painters.
Takes you where you don’t expect to go, Mother’s forte. If only more big brands were as brave.
MAA creative scale: 7.5.
