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MAA Ad of the Week: Monzo from BBH

Advertiser brands Creative Agencies

It was a surprise when BBH abandoned Barclays for challenger bank Monzo (admittedly a pretty big one) but the agency’s first work shows there’s the possibility of something pretty good once you escape the old banking tropes: less service, less interest, bigger bonuses for the bosses etc.

Interesting choice of Van Morrison. Are they aiming for a market that’s trying really heard not to get old yet?

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