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MAA Ad of the Week: British Heart Foundation from Saatchi & Saatchi

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We’re used to seeing memorials to dead people, Saatchi & Saatchi is marking the 65th anniversary of the British Heart Foundation with 65 striking red benches across the UK commemorating people who’ve survived heart treatment and are still with us – ‘In Living Memory.’

Plus there’s a quite moving and engrossing film featuring real survivors – a reminder to others including agencies that charity/good causes advertising doesn’t have to be a sharp jab to the tear ducts voiced by an over-the-top actor with a heartfelt ‘thank you.’

https://www.youtube.com/watch?v=hBGp9X_NZpA&t=1s

Saatchi with its thinking cap on.

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