You see one and suddenly they’re everywhere. Ladies of a certain vintage with rather younger men seem to be a trend – The Or’s recent Ad of the Week for Dash is a case in point.
Dotted around the ad holding groups are a few gems and IPG’s Lola MullenLowe is certainly one of the them. Lowe in its various guises has produced many gems in its pretty long history (beginning as Lowe Howard-Spink, a breakaway from the great Collett Dickenson Pearce in the 1980s) and the Iberian wizards are keeping the flag flying, notably for Unilever’s Axe.
By rediscovering funny.
https://www.youtube.com/watch?v=6lGGYC1-vRU
Was watching some daytime British TV the other day and the interminable ads were either quick-cutting crap (some from ‘proper’ agencies) or droning charity docs pleading for £3 a month. Channel flipping time. No wonder TV is in decline.
More of the above please.
