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MAA Ad of the Week: Apple’s ‘Dreamer’ brings a (tailored) dose of reality to holiday ads

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Has it been a vintage Christmas/holiday? System1 thinks most of the UK offerings have scored highly although dining on them is rather like having too much rich food.

Apple always enters the holiday lists and this year we have the story of artist Hebru Brantley who’s vocation is rekindled by his parents giving him a holiday Apple Neo. The ad features him and his artwork. By TBWA\Media Arts Lab, directed by Melina Matsoukas, cinematography by Bradford Young. Prettybird and De La Revolución,

As you’d expect from Apple, now re-installed as the world’s most valuable company following the fun and games at Nvidia, the production is impeccable (bet designing the present wrapping took a day or so) but it’s a charming tale and a welcome piece of (designer) reality.

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