Barclays and Marie Curie are two staples of British life, and both have entrusted VCCP to work their magic on their brands.
For Barclays, the agency continues its build its message that the bank is backing its customers all the way. This one is a well-timed campaign that emphasises the mix of tech and human support available to help combat fraud and cybercrime. The mime artists-turned-stalkers are an uncomplicated metaphor that immediately makes the point.
The new Marie Curie campaign also captures the zeitgeist of Burnham’s Britain, with its emphasis on bringing end of life care closer to communities and into people’s homes. VCCP has managed to persuade the charity to take an integrated approach to communications for the first time, so there’s now a single creative approach that includes brand, fundraising, policy, campaigning, information, and support.
VCCP shows with these two campaigns that consistency, coherence and accessibility are more important (and probably more effective) than showy creativity. Barclays and Marie Curie are in good hands.
MAA creative scale: 7
