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Liquid Death launches iced tea with rowdy grandmas

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US Canned water company Liquid Death (you feel this is a brand that wants to get noticed) is diversifying into iced tea, regarded, it seems, as “your grandma’s drink.”

So the brand’s in-house team has recruited ‘Jackass’ director Jeff Tremaine to dispel any such notions.

Yup, dispelled.

MAA creative scale: 7.

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