This video has leaked out rather than come from official sources, so it might not be legitimate. But if it’s real, it’s a gloomy insight into the new IPG-Omnicom vision. What happens in this new world? At least someone admits that change is scary, but the tone and vocabulary are stuck in the old world.
A range of senior (but not too senior) execs, mostly from IPG but some from Omnicom too, roll out the familiar tropes: upscale, accelerate growth, add to the skillset, helping people be their best creative selves, a belief in the power of creativity, respecting the humanity inside technology, delivering real time solutions.
The video was posted on 15th July with the following note: “Recently, we asked leaders from across both the Interpublic and Omnicom networks to share their personal perspectives on the proposed combination of our two companies — why it matters for our clients, our teams and the industry as a whole.”
Let’s hope it’s an AI fake. Or at least a work in progress.
