Supercell, the Finnish mobile game giant who brought Clash of Clans into the world, is launching its first game in five years – called Squad Busters – with a blockbuster campaign from Uncommon.
Featuring Hollywood stars including Chris Hemsworth and Christina Ricci, and some big influencers, the five-minute launch trailer for Squad Busters has everyone dressed up as characters from the game. The cast – all from Supercell’s established universe – are here to bring fun to one player’s day, during which they ambush a job interview, sing carpool karaoke, and encounter a rival squad made up of social media influencers.
Ilkka Paananen, CEO of Supercell, said: “Our game teams have a massively high-quality bar for releasing new games, which on the flip side means they kill most of the games they work on. This has meant we haven’t launched a new game for over five years. To mark this launch, our team wanted to create a show-stopping moment, so it felt fitting to have Hollywood icons face off against social media stars in a fun way, showing that life really is more fun when you’re with a squad!”
Squad Busters allows players to take part in 10-person multiplayer matches, building up squads and competing against rival players to grab the most prizes. Its launch has already scored 40 million pre-registrations.
For those in the know, this spot will no doubt do the trick.
MAA creative scale: 6
