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Hellmann’s drowns out ‘feelgood factor’ with Meal Diamond

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Hellmann’s and agency VML scored in last year’s Super bowl with a ‘When Harry met Sally’ spoof. This year thje’re back in a diner with Adam Samberg as ‘Meal Diamond’ wooing Elle Fanning.

Should. be funny….

Alas, they’re trying far too hard. Needs longer and less noise.

MAA creative scale: 3.

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